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Hornets' Ball launches own esports brand in partnership with One Up

By Andrew Cohen, SportTechie
All MB1 Gaming's NBA 2K tournament finalists will receive a pair of Ball’s Puma MB.01 signature sneakersNBAE/GETTY IMAGES

Hornets G LaMelo Ball has launched his own esports brand MB1 Gaming in partnership with esports tournament platform One Up. MB1 Gaming will host esports tournaments on One Up, while Ball will offer exclusive content and merchandise giveaways through the One Up app. MB1 Gaming’s first event on One Up will be an NBA 2K tournament sponsored by Puma on Feb. 5. Gamers must be at least 18 years old to sign up for the free tournament, which will offer $25,000 in prizes. The four finalists will compete in Cleveland during NBA All-Star festivities on Feb. 18, and all finalists will receive a pair of Ball’s Puma MB.01 signature sneakers. One Up says more than 250,000 users have registered for its platform, which hosts tournaments for NBA 2K, Madden, Call of Duty, FIFA, NHL and Fortnite. Former college basketball player Brandon Pitts is the founder of One Up, whose investors include Heat G Victor Oladipo, Hornets G Terry Rozier, former NBAer Quinn Cook and Browns DB Denzel Ward.

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