People and Pop Culture

JMI Sports makes promotions across executive ranks

JMI Sports announced a series of promotions and new hires, highlighted by the appointment of NICOLE METZGER and NINO VANIN to expanded roles, both reporting to JMI Sports CCO PAUL ARCHEY. Metzger, who was named Senior VP/National Sales, transitioned from a property leadership role as the CRO of Clemson Sports & Campus Marketing to a national role. Vanin, who was appointed to VP/Sponsorship Sales, Northeast, expanded his role as the property leader on JMI Sports’ Univ. of Pennsylvania multimedia rights. GEOFFREY SINNOTT JR. joined JMI Sports in December as VP/National Sales. BRET KRIFT, who has been with JMI Sports since '15 and has served on the Univ. of Kentucky property, as well as in a critical business development role, has been promoted to Dir of Partnership Strategy & Insights. IAN LEEKER was promoted to Dir of Sponsorship Sales, Northeast. ANDREW STEEDMAN was added to the Northeast team as Dir of Sponsorship Sales, Northeast. BILL DAY was promoted to Dir of Sponsorship Sales, Southeast. UK Sports & Campus Marketing Senior Account Exec RANDY CARTER will now also take on leadership of JMI Sports’ partnership with the Breeders’ Cup. Additional promotions on the UK Sports & Campus Marketing team include ADAIR MATTINGLY to Manager of Key Partnerships, CURTIS BURCH to Manager of UK Sports Network and LANCE REED to Account Exec of Key Partnerships. GREG ROGERS joined JMI Sports as Dir of Sponsorship Sales to lead new revenue initiatives with DePaul Athletics. Pitt Sports Marketing added JOSHUA MCCORKLE as Director of New Partnerships and TOM LAFE as Director of Key Partnerships (JMI Sports).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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