Marketing and Sponsorship

Marketplace Roundup

AXIOS' Richard Collings notes Authentic Brands Group plans to let "Reebok be Reebok" after acquiring the sneaker brand from Adidas on March 1. ABG Founder & CEO Jamie Salter said, "We're going to focus very big on the classic entertainment fashion side and the other 50% on the athletic side." He added that he "expects the company to grow" to $6B in revenue from $4B next year, and to $10B within five years. Salter claims that ABG is the country's "largest licensing business behind Disney, owning brands that range from JCPenney to Elvis Presley to Sports Illustrated" (, 1/21).

ON THE ROAD AGAIN: In Milwaukee, Rich Kirchen noted Rev Group Inc. "decided not to extend its title sponsorship" of the IndyCar Series race at Road America. The sponsorship was for three years, and Brookfield-based Rev Group, which manufactures fire and emergency vehicles, used the sponsorship as a "platform to honor and share the company’s appreciation for first responders" and offered them "free entry into the event." Sonsio LLC of Arvada, Colorado, "signed on as the new title sponsor," and American Medical Response "continues as the presenting sponsor for the race weekend." Sonsio administers "tire and wheel road hazard programs, vehicle appearance programs, parts and labor warranty programs, mechanical advice, extended customer service and loyalty enhancement programs to the automotive industry" (, 1/19).

NO PLACE LIKE SPORTS: In Raleigh, Steve Wiseman noted Duke men's basketball coach Mike Krzyzewski will "appear on two billboards around Durham thanks to ESPN." The billboards show Krzyzewski "coaching the Blue Devils at a sold-out Cameron Indoor Stadium." ESPN Communications Manager John Manzo said they are part of an ESPN advertising campaign to “celebrate sports and the togetherness they bring." Krzyzewski joins NASCAR driver Bubba Wallace, American long distance and former UNC runner Shalane Flanagan and the Kraken with "billboards in their home markets as part of the 'No Place Like Sports' campaign." Wallace’s billboards are located in Birmingham, while the billboards featuring Flanagan are in Boston and her "adopted hometown" of Portland (Raleigh NEWS & OBSERVER, 1/20).

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.