Marketing and Sponsorship

Congress calling out Olympics sponsors to recognize violations in China

Some members of Congress are "calling upon corporate sponsors" of the Beijing Games to “publicly recognize" the human rights violations in China, according to Julie Jag of the SALT LAKE TRIBUNE. Two dozen House members “drafted and signed a letter to Olympic sponsors” last week requesting they "respond with their reasoning for sponsoring the Beijing Olympics and consider pulling their support for the Games.” Congressional Olympic and Paralympic Caucus co-chair Rep. John Curtis (R-Utah) on NPR’s "Here & Now" on Thursday said, “We cannot give them a free pass. This is the perfect opportunity to highlight what’s happening there, to seek improvements and do everything we can to ensure that human rights are improved around the world.” Still, Jag notes corporate sponsors have been "reticent to pull back on their sponsorship and risk being cut off from one of their biggest markets.” But in their letter, the lawmakers "point out" that many of the companies, specifically Delta and Coca-Cola, “embroiled themselves in politics last year when they weighed in on voting rights issues” in Georgia. Curtis: “The hypocrisy just seems to shout from the rooftops.” The letter “requests that sponsors reply to legislators’ questions” by Jan. 27 (SALT LAKE TRIBUNE, 1/21).

P&G SPEAKS OUT: P&G President & CEO Jon Moeller said of being a Team USA sponsor, “China is an important market for us. It's our second largest market in both sales and profit … but as relates to the Olympics, we view this very simply. We have for years supported athletes and their families. We support international interaction which generates learning, awareness and ultimately acceptance of each other and we think those are fundamental benefits that are worth supporting” (“Squawk Box,” CNBC, 1/19).

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.