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SRX hires longtime industry exec Don Hawk as CEO

Superstar Racing Experience has named DON HAWK its first CEO, and the former Speedway Motorsports exec will have a day-to-day role with a "job description that covers just about everything," according to Jenna Fryer of the AP. For a successful second season, SRX will "need some formalities and turned to Hawk to produce the show going forward." SRX said Hawk begins immediately and reports to the Exec Board of RAY EVERNHAM, TONY STEWART, GEORGE PYNE and SANDY MONTAG. Hawk has "spent more than three decades in industry leadership roles, notably as the force behind the late DALE EARNHARDT's business success, and most recently at Speedway Motorsports, where he is a longtime trusted confidant of founder BRUTON SMITH." Hawk and Speedway Motorsports "went their separate ways near the end of 2021 and Hawk said he was launching his own consulting firm" (AP, 1/20).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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