AD AGE's Ann-Christine Diaz noted baby formula brand Enfamil is "celebrating ... preemies in the U.S." with what it is billing as a "'premature' Super Bowl campaign." The new "Enfamil Early Kickoff" digital push from McCann Worldgroup, led by MRM, "playfully debuts 'prematurely' ahead of the big game." It features "newly-born preemies as well as grownups who were once preemies themselves." That includes Jets OT Mekhi Becton, who was "born five weeks before his due date but grew up to be 6'7" and 350 pounds" (ADAGE.com, 1/18).
Michelob Ultra is featuring 18 NBA teams in its first-ever line of uniquely designed, limited-edition NBA team cansMICHELOB ULTRA
CRACK OPEN A COLD ONE: In Michigan, Brandon Champion noted 18 NBA teams are "featured on Michelob Ultra's first-ever line of uniquely designed, limited-edition NBA team cans." Michelob's NBA team cans are "available for a limited time at local beverage distributors and arenas in participating markets." The Pistons' can, designed by artist Sophia Chang, "features a series of sketches that pay tribute to the organization's history, including its back-to-back titles in 1989 and 1990, the 2004 championship and the entire Motor City fanbase." Other cans on the market represent the Grizzlies, 76ers, Pelicans, Thunder, Jazz, Magic, Rockets, Heat, Hawks, Knicks, Spurs, Lakers, Trail Blazers, Mavericks, Nuggets, Hornets and Wizards (MLIVE.com, 1/19).
REM CYCLE RECOVERY: Eight Sleep, the world's first sleep fitness company, named Gold Medal-winning U.S. snowboarder Red Gerard their newest athlete ambassador. Gerard joins more than 100 pro athletes that rely on the Eight Sleep Pod technology to power their recovery, including NBL Melbourne United basketball player Matthew Dellavedova and former U.S. speed skater Apolo Ohno (SBJ Daily).