Source: Broncos raising some ticket prices despite fifth straight losing season

Broncos fans will notice for next season that 58% of general reserve seats at Empower Field at Mile High will have "various price increases; 39% of the seats remained the same price and 3% of the seats had a decrease in price," according to a source cited by Mike Klis of This market adjustment "does not include the club seating areas." Ordinarily, the Broncos "don't like to raise ticket prices after losing seasons but two factors were in play this year." The team has now had five consecutive losing seasons, and there is little question the Broncos, like most businesses, "took a financial hit during their COVID season of 2020." Klis noted that year, two home preseason games were canceled and of the eight regular-season home games, four were closed to the public and the other four had an attendance cap of 5,700 (, 1/19). The Broncos said that their season-ticket renewal rate was 96% in '21 compared to 99% in '20. The season-ticket wait list "remains in the range of 90,000." Broncos VP/Ticketing, Sales & Service Marc Jackson said the touchless concession stands were "well-received" by fans. He added, "They were some of our most active concession stands" (DENVER POST, 1/20).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

SBJ Morning Buzzcast: June 29, 2022

BioSteel makes a major move with the NHL, while the USFL looks for additional investors.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

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