People and Pop Culture

Twitch's Nathan Lindberg departs for role with Epic Games platform

By Adam Stern

Twitch Regional VP NATHAN LINDBERG is leaving the Amazon-owned streaming platform to join Epic Games-owned kids tech platform SuperAwesome as Revenue Lead of its gaming division, where he will work with brands that want to advertise in the so-called metaverse. Lindberg had been with Twitch since ’15 as East region VP, and he brought in over $100M in sponsorship revenue during his time there with a list of brands like Verizon, Capital One, Chipotle, Ally, Jersey Mike’s Gillette, Bud Light and Hershey’s. Now, as the metaverse is becoming the new major buzzword for technology companies amid Facebook’s rebrand to Meta, Lindberg will move to that space and help usher brands into it. Key duties include helping brands learn about the gaming metaverse and then selling them sponsorships.

WHAT'S NEXT: Epic Games is the maker or Fortnite, which is seen as a pioneer in the metaverse space because it has been building out a digital world with experiences like hosting in-game digital concerts for players for a couple years now. Epic bought SuperAwesome in September '20. SuperAwesome says that its clients include Netflix, Nike, Hasbro EA and Warner Brothers. It says that it builds “kidtech, technology which combines strict compliance with functionality … used by virtually every top kids brand and content owners in the world.” Lindberg, who started at SuperAwesome this week, will be based in N.Y. and report to CRO of North America BEN ZAGORSKI.

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.