People and Pop Culture

NFT brand Fanaply names Danielle Maged Chief Commercial Officer

By Chris Smith

NFT platform Fanaply has hired DANIELLE MAGED to be its Chief Commercial Officer, overseeing the company’s commercial and business strategy. Maged, who has been an advisor to the company since last summer, joins from a stint as Chief Growth Officer for Global Citizen. Before that, she was Exec VP/Global Solutions for Fox Networks Group, a strategic advisor to RedBird Capital Partners for its NFL On Location deal and the longtime Global Head of Partnerships & Business Development for StubHub. Earlier in her career, Maged held roles with the NBA, ESPN and Madison Square Garden, and she was a member of the ’12 SBJ Game Changers class. Fanaply has also hired two VPs/Business Development; SAM HUNTINGTON will manage music and HOLLY OLSTEIN BERNABE will oversee sports and entertainment. Bernabe previously ran tech startup advisory firm Sports Tech Connect and earlier in her career was VP/Corporate Sales & Services with the Warriors.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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