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USA Curling releases its Columbia uniforms for Beijing Games

By Chris Smith

USA Curling will today unveil its official uniforms for the Beijing Games. The uniforms were produced by Columbia, which in September signed on to a multiyear sponsorship of the NGB. According to USA Curling CEO Jeff Plush, the NGB’s athletes played a central role in the design process, with team skips Tabitha Peterson and John Shuster leading a continual dialogue with Columbia’s design team. “We really started in earnest even before we announced the relationship, so the middle of last summer really getting some of our athletes to work with the Columbia team on the design side,” said Plush. “What really speaks volumes to the quality of the Columbia relationship and the people we get to deal with is that they were laser-focused on making sure the athletes had the type of apparel that they could be really proud of and perform in.” Most of the athlete dialogue was remote, though Columbia also met with athletes in person, including at the Curling Night in America event that was filmed in August. USA Curling’s delegation of around 20 athletes and staffers will depart for China on January 30, and Plush said that Columbia has already shipped the athletes’ equipment to their residences in the U.S. USA Curling’s delegation of around 20 athletes and staffers will depart for China on Jan. 30. Columbia has already shipped the athletes’ equipment to their homes, and the brand plans to share videos of the athletes receiving their uniforms across its social platforms.

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