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Dodgers promote from within, making Brandon Gomes new GM

Gomes' promotion comes on the heels of an offseason in which he was reportedly considered as a candidate for other GM openingsGETTY IMAGES

The Dodgers are making Brandon Gomes their new GM, promoting the 37-year-old exec to a post that "had been vacant since Farhan Zaidi’s departure four years ago,” according to Jack Harris of the L.A. TIMES. Gomes "has risen quickly” through the club’s front office. He moved from pitching coordinator in ‘17 to Dir of Player Development in ‘18 to VP & Assistant GM the last three seasons. His promotion yesterday “comes on the heels" of an offseason in which he was "reportedly considered as a candidate for other GM openings, including the Mets’ position." Dodgers President of Baseball Operations Andrew Friedman "highlighted Gomes’ recent playing experience, background working in the Dodgers’ farm system and natural leadership abilities” as some of his “biggest strengths” as a front office exec. After retiring in ‘16, Gomes reconnected with Friedman, who "hired him" to be the Dodgers’ minor league pitching coordinator. Gomes “brought a player-focused approach” to the front office after being named Assistant GM in ‘19. As GM, Gomes “will continue to take on increased responsibilities across all facets of the Dodgers’ front office” (L.A. TIMES, 1/19).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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