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Australian Open first Grand Slam event to work with 15 Seconds of Fame

By Andrew Cohen

Tennis Australia has partnered with 15 Seconds of Fame to implement its spectator engagement app at the Australian Open. The tournament is the first grand slam to use 15 Seconds of Fame, while videos from the activation are being sponsored by Emirates, the official airline of the Australian Open. Fans attending the Australian Open at Melbourne Park can download the free 15SOF app and upload a selfie to make their in-app profile. When their faces are captured by in-stadium broadcast cameras, 15SOF will send an alert and video clip of their big-screen moment, which fans can share from the app to social media. Basketball club Melbourne United signed last month as the first Australian sports team to partner with 15SOF. The company also has deals with the NBA, MLB and the NFL Giants and Chiefs.

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