People and Pop Culture

Crew hire former NBA and MSG exec Kristin Bernert for top business role

By Mark J. Burns
Bernert will oversee all business initiatives for the Crew, including corporate partnerships, ticketing and fan engagementCrew

Former MSG Sports and NBA executive KRISTIN BERNERT has been named Crew President of Business Operations. Bernert, a '16 SBJ GameChangers honoree who most recently served as co-Founder and Principal of advisory firm KB2 Sports, will oversee all business initiatives for the Crew, including corporate partnerships, ticket sales/service, fan engagement, marketing and game experience. The Ohio native’s role, which she begins today, is similar to that of STEVE LYONS, the former Chief Business Officer for the Crew who was reassigned to a senior advisor role with Haslam Sports Group in November. At MSG Sports, Bernert most recently held the position of Exec VP/Sports. In her 20-plus year career, she has had prior stops with the WNBA L.A. Sparks, where she was team President for nearly two years, along with Palace Sports & Entertainment, the Indians, Bowling Green and Ohio State. Bernert will report directly to HSG ownership. Executive search firm TurnkeyZRG led the hiring process. Other women have been hired as heads of business with MLS clubs in the past year include DC United President of Business Operations DANITA JOHNSON and Fire President ISHWARA GLASSMAN CHREIN and Minnesota United CEO SHARI BALLARD.

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