Elway steps into Broncos ownership talks, but wants reduced role

Elway would like to stay involved with the Broncos after a nearly 40-year relationship with the franchiseGETTY IMAGES

The Broncos are “going to be put on the auction block, sooner rather than later,” and John Elway is "scrambling to be part of an ownership group that buys the team,” according to Mark Kiszla of the DENVER POST. Elway on the sale said, “I’m not interested in being the face of the franchise. That’s the job of the next coach and the quarterback and general manager George Paton.” Elway: “Whoever buys the team is going [to] be the face of the franchise, and that’s the way it should be, because the next owner will invest a lot of money in the Broncos. But after being in Denver nearly 40 years, and being involved in the team as a player or in the front office for most of those years, the Broncos are part of my life. I would like to support the new owner however I can. That’s the role I would like to have.” When asked if he was formally engaged with a certain group Elway said, “No.” The HOFer does not “want to be hands-on with management of the Broncos anywhere near 24/7,” but also he does not “want to say goodbye.” Elway “would like to stay involved with the new ownership in a limited role, out of the spotlight,” as an “advisor to the primary owner” (DENVER POST, 1/18).

HELPING HAND:’s Mike Klis writes after the ‘20 season, Elway “decided it would be best to give a new set of eyes and fresh outlook a chance at the top job.” He “helped hire his successor,” Paton, then “stepped back in a consultant role.” It is the type of role Elway “would like to continue with the new owner.” Elway: "It's been my life, so I'd like to stay involved. We'll see how everything goes but the bottom line is I think I can help the new owner. It should be their club. And it’s the coaches, it’s the players, and it’s George’s club. I want to be here in a support role with all the knowledge I have around the league so I can in that area. I don’t want to overshadow an owner" (, 1/17).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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