Menu
Events and Attractions

Youth sports brand Perfect Game makes foray into softball

By Erik Bacharach

Youth baseball platform Perfect Game is set to announce the launch of a new softball division today. Perfect Game Softball will aim to replicate the platform’s baseball model and provide previously unavailable on- and off-field opportunities for amateur female athletes, including post-playing career positions within the sport. The effort is set to be led by some of the biggest names in softball. Perfect Game Softball recently hired Destinee Martinez, a former NCAA softball champion and U.S. National Team member, as National Dir of Softball Operations, and former NCAA and world softball champion Jessica Shults as National Dir of Softball Scouting. Perfect Game Softball today will unveil two more hires: Jennie Finch as Educational Ambassador, and Mike Candrea as an advisor for on-field programming and athlete recognition. Finch's resume includes an NCAA D-I national championship with Arizona '01, an Olympic Gold Medal in '04 and a Silver Medal in '08. Candrea, who coached Arizona from '86-'21 before retiring, is the NCAA all-time leader in wins and led the Wildcats to eight national championships.

PROVEN FORMAT: Similar to its baseball counterpart, which hosts more than 8,600 events and 160,000 games across the country each year, Perfect Game Softball will host events, tournaments and showcases for athletes, highlighted by a newly created series of combines. Perfect Game Softball athletes will have access to a personalized Perfect Game Player Locker, an online repository of vital performance data and video highlights created to help raise an athlete’s profile during the recruiting process. They also will have access to PG Tech, the organization’s proprietary data analytics platform designed to help players improve performance. A mentorship program is also a key feature. Perfect Game’s foray into softball began in '19, when it started laying the foundation for an operational structure that it hopes will advance fastpitch softball the way it has done for baseball. Since Perfect Game launched 27 years ago, more than 1,600 of its athletes have become MLBers.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

SBJ Morning Buzzcast: June 29, 2022

BioSteel makes a major move with the NHL, while the USFL looks for additional investors.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/18/Events-and-Attractions/Perfect-Game.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/18/Events-and-Attractions/Perfect-Game.aspx

CLOSE
;