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Immersive streaming startup C360 Technologies "added investment from Cosm, an experiential media company, and Blue Tree Allied Angels, an investor network." C360 carries live, high-fidelity video in 360 degrees, and its SkyCam and pylon cameras "have been used by ESPN and Fox Sports." The company also has "working relationships with CBS Sports, TNT, NASCAR, NFL, NHL, UFC, Google and Intel" (SPORTTECHIE.com, 1/15)....Netflix CMO BOZOMA SAINT JOHN lists Gatorade GM BRETT O'BRIEN as one of her "most valued advisors." O'Brien recruited Saint John because he had "been one of her Spike DDB clients." He "initially supervised her" at PepsiCo, where she worked from '05-14 (WALL STREET JOURNAL, 1/15).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

SBJ Morning Buzzcast: June 29, 2022

BioSteel makes a major move with the NHL, while the USFL looks for additional investors.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

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