UFC's White not a fan of the price increase for PPVs on ESPN+

UFC President Dana White said decision to raise prices was made by broadcast partner and PPV carrier ESPNGETTY IMAGES

UFC President Dana White "isn’t thrilled" that the price of the promotion's PPV events in the U.S., Canada, Australia and other countries is "set to go up," according to Bohn & Morgan of The fee in the U.S. "will increase from $69.99 to $74.99" for numbered UFC fight cards. Although critics “have gone after” White and the UFC for “trying to gouge more money out of the fans,” the decision, according to White, was one made by broadcast partner and PPV carrier ESPN. The company “raised prices” by $5 roughly one year ago, and White “admitted he wasn’t keen on it happening again.” White: “We don’t have any say in that. We gave the pay-per-views to ESPN, so yeah, that’s their decision.” Not long after the UFC signed its broadcast deal with ESPN that took effect in January ‘19, a “shift was made” from hosting PPV on traditional satellite and cable carriers “to putting them exclusively behind a paywall on ESPN+” (, 1/16).

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