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NFL Media Notes: Echo of the whistle

In Las Vegas, Ron Kantowski wrote NBC's Mike Tirico does "such a solid, workmanlike job that most of the time you hardly notice him." That "was the case again" during Raiders-Bengals on Saturday, except for "one play late in the first half." Tirico and analyst Drew Brees did not mention the "erroneous toot of an official's whistle" until the Raiders were "well on their way to scoring a countering TD." Perhaps the "shrill blast was muffled by their headphones," but "somebody in the truck should have said something." They "weren't spectacular, but they managed the game well" (LAS VEGAS REVIEW-JOURNAL, 1/16).

ALLEN & CO.: In Buffalo, Alan Pergament writes it was "impossible" for CBS' Ian Eagle and Charles Davis to "overstate how well" Bills QB Josh Allen played in Saturday's win over the Patriots. Eagle's calls for the five Allen touchdown passes and the two running touchdowns by Bills RB Devin Singletary were "first-rate." Overall, Davis "had a strong game and especially a good job on replays and highlighting key blocks" by the Bills' offensive line (BUFFALO NEWS, 1/17).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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