Nebraska's Memorial Stadium could see its capacity lowered from the current 85,450 as part of potential updatesGETTY IMAGES
Univ. of Nebraska athletic department officials and other stakeholders in the coming months will have "thorough discussions about Memorial Stadium's appearance and amenities," and there "will be changes," according to Steven Sipple of the LINCOLN JOURNAL STAR. The scope of those changes is "unclear." But there are a "lot of possibilities on the table," including "reduced capacity." Nebraska in recent days sent out a market survey that will reach nearly 200,000 people, and it includes a "predictable" question: "What is your attitude toward the future sale of alcohol (e.g. beer, seltzer, wine) at Memorial Stadium during games?" Eight of the 14 Big Ten schools currently "allow general-public alcohol sales at games." The survey also includes questions about a "seat-equity plan that could lower the average ticket investment for all fans." Nebraska AD Trev Alberts noted that 29% of fans in the premium seats "don't pay any seat-licensing fees," while others may be "forking over a few thousand bucks in fees." Alberts also mentioned the "possibility of lowering capacity from its current 85,450." Alberts: "How do we lower capacity -- make it more comfortable, make it more equitable -- but yet protect our revenue stream? Which means you might have to introduce different levels of premium spaces, which will help offset lost revenue." Sipple notes Nebraska is conducting a "concurrent hospitality study that will examine expectations in areas such as food offerings" (LINCOLN JOURNAL STAR, 1/17).