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People & Personalities: NBC's Tirico to juggle Olympics, Super Bowl duties

USA TODAY's Steve Gardner notes Mike Tirico will "travel to Beijing to host NBC's Olympic prime time show," beginning on Thursday, Feb. 3 and running through Thursday, Feb. 10. The next day, he will fly 6,200 miles to L.A. and resume his "Olympic hosting duties on Friday night from a special set outside SoFi Stadium," site of Super Bowl LVI, which is on Feb. 13. Tirico will "continue his Olympic work on Saturday night," before hosting NBC's five-hour pregame show on Super Bowl Sunday and then returning to "anchor that night's Olympic coverage" (USA TODAY, 1/14).

BALLY SPORTS WEST'S LINEUP CHANGE: In L.A., Mike DiGiovanna notes Patrick O’Neal, who spent the previous eight years as host of the Angels’ pregame and postgame shows, will "move to the booth to serve as a part-time play-by-play announcer" for Bally Sports West's coverage of Angels' games. O’Neal will rotate with Matt Vasgersian, who returns for his second season as lead play-by-play announcer but is "unable to work full time because of his duties with MLB Network." O'Neal replaces Rich Waltz, who was "let go after last season." Former MLBer Mark Gubicza will return for his 16th season as Angels color commentator (L.A. TIMES, 1/14).

SBJ Morning Buzzcast: July 7, 2022

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SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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