Menu
Media

Netflix continues deep dive into sports with tennis docuseries

Tennis is the latest sport to "have been given the Netflix treatment, hot on the heels of an announcement that golf's leading professionals will be followed at the four majors and PGA Tour events," according to Elgan Alderman of the London TIMES. News of the tennis series "came with the caveat that Novak Djokovic's issues at the border are unlikely to feature prominently, but will be referenced in some form." Produced by London's Box to Box Films, the creators of "Drive to Survive," camera crews "will be in attendance at the Australian Open, and the All England Club has approved access at Wimbledon later in the year." Players set to be involved include Stefanos Tsitsipas, Matteo Berrettini, Elina Svitolina and Maria Sakkari (London TIMES, 1/14).

NOT HIS SCENE: GOLF DIGEST's Dan Rapaport noted golfer Bryson DeChambeau was asked why he "declined to participate" in Netflix's upcoming golf documentary series. DeChambeau said, "There's a lot of factors going on in that. One, there wasn't a deal that was struck that was very well for my side of it. ... For me, it wasn't right at the present moment." Sources said that players "will not be compensated for their appearances in the show, instead viewing the added exposure as beneficial for their brands." DeChambeau seems to have "opted for a more direct-to-consumer style of fan engagement." He has been "posting frequent videos to his YouTube channel, which has 232,000 subscribers." He said, "They’re getting a pretty dang good look inside my life (from YouTube). And to have more people come in and go even further, which is almost impossible for what I’m giving out, is just too invasive for me. I didn’t really want any more than that, because I do have a life outside of it" (GOLFDIGEST.com, 1/13).

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/14/Media/Netflix.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/14/Media/Netflix.aspx

CLOSE
;