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Marketing and Sponsorship

Athens stores benefitting from demand for Georgia CFP championship gear

Following Georgia's win in the CFP national championship on Monday, local merchants in Athens, Ga., continue to "cash in with folks willing to part with their hard-earned money on Georgia Bulldogs swag," according to Chris Starrs of the ATHENS BANNER-HERALD. The Clubhouse "enjoyed a steady stream of patrons" on Tuesday and Wednesday, with an "even bigger crowd expected Saturday." The Red Zone on Clayton Street downtown has seen the same. UGA Bookstore operator Follett Southeast Group VP Howard Taylor and his crew Wednesday morning were "preparing to open some 375 cartons of goodies to immediately place on the bookstore sales floor." Follett also is "keeping things local by selling shirts made by Athens-based New World Graphics" (ATHENS BANNER-HERALD, 1/14).

QB'S NIL POTENTIAL RISING: In Atlanta, Donnell Suggs wrote no Georgia player has the "potential to raise his NIL profile more" than QB Stetson Bennett, with that potential being "unlimited." Emory Marketing and Analytics Center Professor Mike Lewis said Bennett's offers could come from "anyone from Disney to Truist Bank to Coca-Cola." Former Georgia QB Aaron Murray said, "Obviously being the quarterback, you're the guy out front." Murray is a co-founder of The Players Lounge, a "digital collaborative space for college football fan bases." He started the business with other former Georgia players (BIZJOURNALS.com, 1/13).

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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