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Bengals merchandise flying off the shelves as playoffs begin

Sales of Bengals merchandise, including QB Joe Burrow's jersey, have more than tripled -- a 219% increase -- from '19NFLSHOP.com

Fans are "snapping up" Bengals gear at a "rapid pace" as the team prepares to enter the playoffs for the first time in six years, according to Steve Watkins of the CINCINNATI BUSINESS COURIER. Bengals Merchandise Manager Monty Montague said, “We’re having our best jersey sales year ever." Montague noted the jerseys of QB Joe Burrow and WR Ja’Marr Chase are "selling the best." Montague oversees "sales at the Bengals Pro Shop at Paul Brown Stadium and game-day sales in the stadium." He said that sales have "more than tripled -- a 219% increase" -- from '19, the most recent prior season fans were allowed to attend games at full capacity. That makes this season the Bengals "third-best sales season ever," a "bit short" of '05, the first time the Bengals had made the playoffs in 15 years, and '06. But supply chain issues have "held back sales this year." The team’s sudden success after five straight losing seasons "took people in the industry by surprise, too." The unveiling of new jerseys in April and "rise of young stars" like Burrow and Chase "spurred sales." Koch’s Sporting Goods co-Owner Kris Koch said that sales of Bengals jerseys, T-shirts, knit hats and other items have "soared" at the downtown Cincinnati store. Koch said, “I’ve sold more jerseys this year than in the past four years combined" (BIZJOURNALS.com, 1/12).

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