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Envy Gaming has big plans for newly acquired Esports Stadium Arlington

Envy Gaming will "take over full operation of the largest esports-dedicated venue” in the U.S. as they acquired Esports Stadium Arlington at the beginning of the year, according to Sean Collins of the DALLAS MORNING NEWS. Envy “took over the operating contract” for Esports Venues LLC, which was previously owned by MLB Rangers COO & President of Business Operations Neil Leibman and other investors. Envy is “already looking for opportunities to incorporate their branding” with popular teams like OpTic Texas of the Call of Duty League and the Dallas Fuel of the Overwatch League. ESA can seat around 2,500 for main events, but has “cut down during the pandemic.” Envy will now “manage ESA and take over lease payments.” It is “committed to paying $2.35 million over eight years,” with the first three years “costing $250,000 annually.” Envy “plans to utilize its venue to prop up their esports teams, content creators and provide more events” for North Texas esports fans. That includes MLG-type events “with large-scale tournaments, pro matches and festival elements” (DALLAS MORNING NEWS, 1/14).

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SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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