Menu
Media

Various NFL pregame/studio shows also see viewership boost for '21

By Austin Karp
ESPN saw gains with “Sunday NFL Countdown,” which averaged 1.16 million viewers from 10:00am-1:00pm ET this seasonESPN IMAGES

The increase across the board for NFL game viewership during the '21 regular season helped boost most NFL pregame and studio shows for media partners. NBC’s “Football Night in America” averaged 7.1 million viewers (Sundays, 7:30-8:15pm ET), up 18% from '20. Fox saw gains for its two Sunday shows. “Fox NFL Kickoff” averaged 1.2 million viewers, up 1% from last season (11:00am-12:00pm), while “Fox NFL Sunday” averaged 4.46 million viewers, up 2% in the 12:00-1:00pm window. While CBS saw a gain for game viewership, “The NFL Today” from 12:00-1:00pm was down 1% (3.08 million vs. 3.11 million). ESPN saw gains for its two primary pregame shows. “Sunday NFL Countdown” averaged 1.16 million from 10:00am-1:00pm this season, up slightly, while “Monday Night Countdown” averaged 1.49 million, up 23% in the 6:00-8:00pm slot. ESPN also saw its best audience in five years for the “NFL Live” studio show on Wednesdays at 4:00pm. The average of 425,000 viewers was up 30% year-over-year. “NFL Rewind” from 3:00-4:00pm on Mondays averaged 369,000 viewers, up 3%. ESPN2 also averaged 324,000 viewers for “Fantasy Football Now” from 10:00am-1:00pm on Sundays, up 6% from '20.

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/13/Media/NFL-pregame-TV.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/13/Media/NFL-pregame-TV.aspx

CLOSE
;