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Ever-growing fuboTV buys rights to stream EPL matches in Canada

FuboTV's move to buy Canadian rights to the EPL in a "new three-year deal" is the "splashiest yet" in Canada for the N.Y.-based sports streamer, according to Simon Houpt of the GLOBE & MAIL. FuboTV, which offers a collection of standalone services along with a "handful of its own proprietary channels," has "grabbed away" the exclusive rights from DAZN to EPL matches. Terms were "not disclosed," but all 380 EPL matches each season will "stream on the company’s Fubo Sports Network," kicking off with the '22-23 campaign this August. FuboTV launched in Canada in '16, but "only recently began to focus on its operations" in the country. It also serves the U.S. and Spain. A "high-profile property" such as the EPL could "help fubo establish itself in a segment of the market that has little awareness among consumers in Canada." Last November, fubo revealed it had "passed one million total subscribers in its three markets." Fubo had "already snapped up the Canadian rights last year to Serie A and Coppa Italia matches," which had been "in DAZN’s portfolio" (GLOBE & MAIL, 1/13).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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