Menu
Marketing and Sponsorship

Crew's deal with Tipico Sportsbook marks a first in Ohio

By Bill King

An exclusive sponsorship deal with the Crew will give Tipico Sportsbook access to operate in Ohio when the state opens to sports betting, likely later this year. The founding level deal gives Tipico title sponsorship of a club and beer garden and brand integration throughout the MLS club's Lower.com Field, as well as digital content and joint community programming. More importantly, the association conveys Tipico access to one of 25 online licenses to operate in Ohio. State legislators gave each of the state’s seven pro teams and the hosts of PGA Tour and NASCAR events control of at least one of those licenses. Casino and parimutuel facility operators will hold the rest. The Crew are the first Ohio team to announce a deal. Financial terms were not disclosed. Known best as the market leader in Germany, Tipico is available in the U.S. in New Jersey and Colorado and has access deals in place to open in Indiana and Iowa. It is the exclusive provider of lines and odds for Gannett, which includes USA Today and its sports media network.

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/13/Marketing-and-Sponsorship/Tipico.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/13/Marketing-and-Sponsorship/Tipico.aspx

CLOSE
;