Michael Eisner called Topps’ sale to Fanatics a “good deal” for both parties. Fanatics earlier this month acquired the venerable trading card company for a reported $500M, which Eisner called “3.5 times” what his Tornante Company paid for it in '07. Eisner: “We still own half the company. I think putting this great brand in the hands of Michael Rubin and Fanatics is a wise choice … and we're now placing it in hands that can improve it, build it, make it even more synonymous with sports cards and the like. It saves the company.” Eisner did say he was “surprised” when Fanatics signed their licensing deal for 25 years because “we were led to believe that this may not happen from the union and for Major League Baseball. But it was a surprise, it was a shock. It changed our minds about going public and we had to reconsider what we were going to do.” Eisner: “Was I happy about it the day after I found out that we lost the rights to Major League Baseball in five years. No. Did I want to shoot myself? No. Business is about recovering from disappointments” (“Closing Bell,” CNBC, 1/12).