Twins' spring training facility poised for new naming-rights deal

For now, the facilities will collectively be known as the Lee County Sports Complex, the original name used from '91-'14GETTY IMAGES

CenturyLink Sports Complex, the Twins' spring training HQ in Ft. Myers, Fla., is "getting a new name after the internet and telephone communications company chose not to renew its naming-rights sponsorship when the eight-year contract expired at the end of 2021," according to Phil Miller of the Minneapolis STAR TRIBUNE. Twins President Dave St. Peter said, "We are in active conversations with multiple corporate partners about the naming rights." He said an agreement with one of them "will manifest itself sometime in 2022. I'm not sure it'll happen before spring training, but it could." For now, the ballpark, practice fields, offices, clubhouses and player residence hall "will collectively be known as the Lee County Sports Complex, which was its name from its original construction in 1991 until its renovation in 2014." CenturyLink signage "has been removed, and will be replaced by Lee County branding in time for spring training if a new sponsor has not been signed before players report to camp." Lee County agreed to let the Twins "sell naming rights to the property when the team agreed to a 30-year lease in 2014." The 80-acre site also is the home of the Low-A Southeast Fort Myers Mighty Mussels and the Twins' rookie-league team. The Twins "have not revealed the terms of their contract with CenturyLink" (Minneapolis STAR TRIBUNE, 1/13).

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.