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Georgia players cashing in with new NFTs created by alumni

by joe lemire, sporttechie
4,500 tokens, each featuring custom Bulldog artwork and fan membership, sold out in less than four hoursThe Players' Lounge

A quartet of former Georgia football players -- Aaron Murray, Keith Marshall and brothers Ty and Trent Frix -- dropped a UGA-centric NFT collection on Sunday, the day before the CFP championship game. The batch of 4,500 tokens, each featuring custom Bulldog artwork and fan membership, sold out in less than four hours. Another 500 were retained for promotional reasons. This creation -- dubbed the DGD Mafia, for Digitally Generated Dogs -- was the first from The Players’ Lounge, the company they started to connect college athletes and fans and, crucially, support the players financially through the new NIL rules. The NFTs sold for $199 apiece, and 50% of the revenue is earmarked for the current players. Butkus Award-winning LB Nakobe Dean, QB Stetson Bennett IV, TE Brock Bowers and RB Zamir White are among the 11 players who signed on. Hosted by Dapper Labs and launched with help from blockchain company GigLabs, The Players’ Lounge started with UGA football for obvious reasons, but plans to expand to other sports and other schools. The artwork collectible is a perk of the NFT but secondary to what they see as the real value: access to events, podcasts, panels, tailgates, autograph signings, exclusive message boards, Discord channels and more.

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