People and Pop Culture

Erik Bacharach to cover baseball for SBJ

Bacharach covered the Titans’ run to the '20 AFC championship game, as well as the '19 NFL Draft in NashvilleERIK BACHARACH

ERIK BACHARACH has joined SBJ as a staff reporter, primarily covering baseball. He previously worked as the Titans beat writer for The Tennessean, where he covered the Titans’ run to the '20 AFC championship game, the '19 NFL Draft in Nashville and the first few seasons of the MIKE VRABEL era in Tennessee. Before that, he covered Middle Tennessee State athletics and had stints covering high school sports for the Opelika-Auburn News and Newsday. In addition, the Long Island native is nearing the completion of his master’s degree in sports management from Columbia University. Bacharach can be reached at

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

SBJ Morning Buzzcast: June 29, 2022

BioSteel makes a major move with the NHL, while the USFL looks for additional investors.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

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