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Nebraska could change course, outsource multimedia rights

By Michael Smith

Nebraska AD Trev Alberts is re-evaluating the Cornhuskers’ decision to bring their multimedia rights in-house and has heard proposals from agencies about outsourcing those rights again. Prior to Alberts’ arrival in '21, Nebraska made a big splash last March by bringing its multimedia rights in-house after a lengthy and lucrative relationship with Learfield that yielded $13M annually. Nebraska could make more money by bringing those media and marketing rights in-house, the school said at the time. Alberts has decided to take a closer look at both models. The school confirmed that outside agencies have made presentations recently, but Alberts has not made a final decision on taking the rights back into the marketplace.

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