Marketing and Sponsorship

Tom Brady launches self-titled fashion brand with college athlete endorsers

Brady's clothing line features breathable, movement-friendly pieces which draw from professional sports-level designBRADY BRAND

Buccaneers QB Tom Brady today launched his clothing company, BRADY, and he said the “intention was to create a brand and collection that was worn for all the different activities that we do,” according to Jon Gugala of MEN'S HEALTH. The brand was conceived four years ago with fashion mogul Jens Grede, and the pair brought on N.Y.-based designer Dao-Yi Chow, who had "previously held berths at Sean John and Donna Karan, and who still runs his own streetwear label." Their collaboration has “produced breathable, movement-friendly pieces” which “draw from professional sports-level design and are cut from performance fabrics the company claims it has spent more than three years developing.” The debut collection "includes 45 pieces" split into "three basic silos: LIVE, a lifestyle capsule; TRAIN; a performance capsule; and a general merch category." Prices “range from $20 to $495." All but one of the company's nine inaugural ambassadors are "Zoomer collegiate athletes taking advantage” of the current NIL rules (, 1/12).’s Sarah Powless notes Brady has “kicked off his brand with its very own signature color," which he “created in-partnership with the Pantone Color Institute." Dubbed “Brady Blue,” the new shade is a “deep and striking cobalt blue hue” (, 1/10).

MAKING MOVES IN THE INDUSTRY:’s Joyce Li writes Brady already has “stepped into the world of NFTs” with the launch of his own platform, Autograph, where he also “debuted his own collection.” When asked if there will be any NFTs for his apparel brand, Brady said, "Yes. There’s definitely going to be an intersection of tangible assets with clothes in virtual, as well. For example, things that people will be able to buy that they can use in their games -- they can create unique characters, unique looks, unique styles” (, 1/12).

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.