Brewers are selling tickets with the expectation of 100% capacity from the outset, despite the recent spike in COVID-19 casesGETTY IMAGES
Brewers President of Business Operations Rick Schlesinger said that tickets for the upcoming season are "selling at pre-pandemic levels," according to Tom Haudricourt of the MILWAUKEE JOURNAL SENTINEL. Schlesinger said, "We were pretty bullish in terms of our forecast for ticket sales, sponsorships, suites, revenues. My sentiment going into this offseason is that our fans would obviously prefer a deal without interruption, but I also think they have an expectation that there's going to be a deal." He added, "Therefore, ticket sales we're seeing this offseason have been very strong. ... Our sponsor numbers are great, our ticket sales are great. We're approaching 2019 levels, which was the last normal year." The Brewers drew 2,923,333 fans in '19, when a second consecutive September surge "led to securing a wild-card berth" in the playoffs. Schlesinger said that the Brewers are "selling tickets with the expectation of 100% capacity from the outset, despite the recent spike in COVID-19 cases in Wisconsin and elsewhere." Another change from previous winters is that the Brewers "cannot use the names or likenesses of any of their players to sell tickets or sponsorships, or promote the 2022 season in any way" due to the ongoing lockout. Schlesinger: "You always want to market your stars, and we have some great fan favorites. It makes it a little more challenging. The numbers suggest we have been able to overcome it with ticket sales" (MILWAUKEE JOURNAL SENTINEL, 1/12).