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Australian Open NFTs to be integrated with data captured by Hawk-Eye

By Andrew Cohen

NFTs issued at the upcoming Australian Open will be integrated with match data captured by Hawk-Eye, the tennis tournament’s electronic line-calling provider. The AO Art Ball collection will consist of 6,776 NFTs minted on the Ethereum blockchain. Each tennis ball NFT will be randomly assigned to a specific 19x19-centimeter plot of on-court surface. For every winning shot made during the event’s 400+ matches, Hawk-Eye’s ball-tracking data and video footage will be added to the metadata of the NFT tied to that shot’s on-court location. The event's official Twitter page posted, “By utilising the same line-calling technology and data used in the game, we’ll select holders from all AO matches, based on where the match winning shot lands in the court, and update that data to your NFT.” Physical tennis balls used from the tournament’s 11 finals matches will also be given to NFT holders whose tokens correspond with the winning shot’s location of each match. Each NFT will be sold for 0.067 ETH (currently about $200) starting Thursday ahead of the tournament’s start on Monday in Melbourne. Ethereum-based VR platform Decentraland has also partnered with the Australian Open to create a “metaverse” version of the event’s Melbourne Park. The online platform will stream the tournament’s live broadcast and share archived footage of past Australian Open matches.

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