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Marketing and Sponsorship

Marketplace Roundup

Rahal Letterman Lanigan Racing named PeopleReady the "primary sponsor" for rookie Christian Lundgaard's '22 Indy 500 entry. PeopleReady also will be the primary for Lundgaard at the XPEL 375 (Texas Motor Speedway on March 20) and the Firestone Grand Prix of Monterey (WeatherTech Raceway Laguna Seca, Sept. 11). PeopleReady sponsored Takuma Sato during the '20 Indy 500, when he won the race for a second time (INDIANAPOLIS STAR, 1/10).

CANADA READY FOR BEIJING: The GLOBE & MAIL's Rachel Brady noted the Canadian Olympic Committee has "launched its official Beijing 2022 ad campaign featuring several athletes set to star in China." The COC’s ad campaign went live yesterday morning on "national television, print, digital and social media, plus other advertising media such as billboards and bus shelters." The campaign includes a "60-second TV spot featuring eight Canadian athletes in a training montage." It is the "second iteration" of the COC’s “Glory From Anywhere” campaign, which "debuted last summer" ahead of the Tokyo Games (GLOBE & MAIL, 1/10).

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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