Hornets introduce mini movie to promote Ball, others for All-Star Game

The Hornets enlisted G LaMelo Ball, F Miles Bridges and G Terry Rozier "for their own mini movie" to "drum up more interest locally and nationally, and spread the word about their individual seasons to raise their profile as candidates for the 2022 All-Star Game in Cleveland next month," according to Roderick Boone of the CHARLOTTE OBSERVER. They were "comically corny, showing themselves in a light people certainly aren't accustomed to seeing." The mini movie entitled "Buzz City Burger" is a "spoof of the 1997 cult favorite 'Good Burger.'" The idea is the "brainchild of a collaboration of departments within the Hornets' organization and represents their latest marketing initiative." There is even a website "dedicated to the cause." Besides the series of mini video clips slowly being introduced over the last week, the Hornets also "had hundreds of faux take-out burger boxes made to distribute to further promote their message." They are complete with a "plastic burger, squeezable bottle labeled 'JB's secret sauce,' a menu, cup and apron." The first return on the league's fan voting for the All-Star starters had Ball "fifth among the Eastern Conference guards" and Bridges "eighth among the frontcourt players" (CHARLOTTE OBSERVER, 1/10).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

SBJ Morning Buzzcast: June 29, 2022

BioSteel makes a major move with the NHL, while the USFL looks for additional investors.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

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