Menu
Franchises

Ja Morant-led Grizzlies finding themselves in national spotlight

Morant rightfully being treated as one of NBA’s biggest draws now and bringing more attention to the GrizzliesNBAE/GETTY IMAGES

The Grizzlies have "gone national in a way their Grit and Grind predecessors perhaps never did and never could during the regular season," as they are the "talk of the NBA and the NBA’s hottest team," according to a front-page piece by Mark Giannotto of the Memphis COMMERCIAL APPEAL. The Grizzlies, fourth in the Western Conference standings, are "morphing from under-the-radar to under a spotlight before our eyes." They are, for "lack of a better term, cool." In a way that is "so hard to capture." But once a team does, once it becomes "part of the NBA’s star-making lexicon," it is "hard to think of them any other way." These Grizzlies are a "pulsating curiosity" because of what G Ja Morant "might do next." Morant is "rightfully being treated as one of the NBA’s biggest draws now." The domino effect of all that attention Morant grabs, however, is that the rest of the country is "beginning to figure out there is a lot more to digest here than just one burgeoning superstar." The Grizzlies have won because this front office "put together what appears to be the deepest roster in franchise history." They have "won with nobody but Memphis watching," and now they are "winning with the rest of the country watching on with a mixture of wonder and awe" (Memphis COMMERCIAL APPEAL, 1/11).

CAN'T STOP THE FEELING: In Memphis, Damichael Cole notes Morant is third in All-Star voting among Western Conference guards in the latest ballot updates, and the “latest stamp of approval” for his All-Star bid came from Justin Timberlake. The Memphis-born minority investor in the team wrote four tweets in support of Morant, the first of which read, “I know I haven’t been on any platform in a while so I’d like to take this opportunity to make a very important statement: All Star #12 Ja Morant" (Memphis COMMERCIAL APPEAL, 1/11). 

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/11/Franchises/Grizzlies.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/11/Franchises/Grizzlies.aspx

CLOSE
;