Menu
Marketing and Sponsorship

LGBcoin finds loophole to sponsor Brandon Brown following NASCAR's denial

LGBcoin has "found a way to capitalize on a driver’s popularity while abiding by NASCAR’s rules," as LGBcoin has agreed to a two-year "sponsorship and personal endorsement deal" with NASCAR driver Brandon Brown, according to Alex Andrejev of the CHARLOTTE OBSERVER. NASCAR previously "denied a request" by Brown’s Brandonbilt Motorsports team for the upstart cryptocurrency to serve as primary sponsor for the full '22 season and appear on Brown’s No. 68 Chevrolet. Now, the company has "found a way to work with Brown without violating NASCAR’s sponsorship rules." But the personal endorsement deal is "somewhat of a loophole," as NASCAR does not "need to approve any away-from-track deals." The new deal with Brown includes the driver's “personal participation in publicity events, videos, crypto conferences, racing-related events and more, though won’t include car decals" (CHARLOTTE OBSERVER, 1/8).

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/10/Marketing-and-Sponsorship/Brandon-Brown.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/10/Marketing-and-Sponsorship/Brandon-Brown.aspx

CLOSE
;