Marketing and Sponsorship

LGBcoin finds loophole to sponsor Brandon Brown following NASCAR's denial

LGBcoin has "found a way to capitalize on a driver’s popularity while abiding by NASCAR’s rules," as LGBcoin has agreed to a two-year "sponsorship and personal endorsement deal" with NASCAR driver Brandon Brown, according to Alex Andrejev of the CHARLOTTE OBSERVER. NASCAR previously "denied a request" by Brown’s Brandonbilt Motorsports team for the upstart cryptocurrency to serve as primary sponsor for the full '22 season and appear on Brown’s No. 68 Chevrolet. Now, the company has "found a way to work with Brown without violating NASCAR’s sponsorship rules." But the personal endorsement deal is "somewhat of a loophole," as NASCAR does not "need to approve any away-from-track deals." The new deal with Brown includes the driver's “personal participation in publicity events, videos, crypto conferences, racing-related events and more, though won’t include car decals" (CHARLOTTE OBSERVER, 1/8).

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