Marketing and Sponsorship

Tom Brady to unveil long-awaited apparel brand this week

Buccaneers QB Tom Brady on Wednesday will "finally unveil his men’s apparel brand, a joint venture with Jens Grede of Skims fame," according to Jean Palmieri of WOMEN'S WEAR DAILY. The collection is "centered around technologically advanced fabrics, sustainable materials and practices." It will be "sold online on as well as at Nordstrom," which will "launch it on Jan. 19." Brady said that stakeholders have been working on the collection for more than three years." Brady opted to "launch the brand with Grede rather than through his longtime sponsor Under Armour." UA is now focusing "nearly exclusively on performance sports apparel." An UA spokesperson said that Brady "continues to part of the UA family as an ambassador," as he has for 11 years, but that the Brady brand is his "personal, off-the-field endeavor and separate from his partnership with the company." The first collection features "three separate categories: Train, Live and Merch," the latter of which "refers to the logo pieces." Prices range from $20-495. Pantone Color Institute created a "special Brady blue shade for the collection." Many of the pieces also have "silver reflective details for safety," and the "entire line sports a logo that is shaped like a T." Grede said that after the initial launch, the plan is to do a "drop a month and eventually expand into other categories." Palmieri notes Brady "picked a group of 10 NCAA and newly drafted athletes to appear" in the launch campaign (, 1/10).

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