David Cone to continue calling games for YES while joining ESPN's "SNB"

David Cone will "continue to call Yankees games for the YES Network" while joining ESPN’s "Sunday Night Baseball" booth next season, though his presence will be cut back, according to Bob Klapisch of the Newark STAR-LEDGER. Cone's workload at YES will be "reduced from last season’s 90 games to approximately 50-60" with him joining Karl Ravech and Eduardo Perez in the "SNB" booth. YES will be "hard-pressed to replace Cone," who has been with the net since '11 and has "carved out a unique niche in the booth." He has been able to "tell stories as an ex-player without getting lost in nostalgia." Instead, Cone has "embraced advanced analytics to the point of becoming an expert." Cone’s reduced workload for YES represents "another setback for the network." Buck Showalter last month "severed ties as a post-game analyst upon being hired" as Mets manager. He had become a "must-watch during his time at YES." A source said that recently retired MLBer Cameron Maybin, whose 15-year career included stints with the Mets and Yankees, is "one of the candidates being considered" to join YES (Newark STAR-LEDGER, 1/7).

MLB'S NEW KAY-ROD: On Long Island, Neil Best notes ESPN on Friday made official the new "SNB" booth along with the fact that Michael Kay and Alex Rodriguez for eight "SNB" games "will provide alternate coverage on ESPN2." The "Sunday Night Baseball with Kay-Rod" duo will be the "main broadcast team for two exclusive regular-season games" (NEWSDAY, 1/7). Meanwhile, ESPN also announced this morning that analyst Doug Glanville would join Jon Sciambi to form the network's new ESPN Radio "SNB" booth for this season (ESPN).

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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