Marketing and Sponsorship

ProMedica named first presenting sponsor for U.S. Women's Open

ProMedica will become the presenting sponsor of the U.S. Women’s Open beginning in '22 at Pine Needles in N.C., the "first time in its 128-year history" that the USGA will have a presenting sponsor for one of its championships, according to Kyle Rowland of the TOLEDO BLADE. ProMedica's commitment will "increase the purse" to $10M this year before climbing to $12M in the future, becoming the "richest tournament in women’s professional golf." The purse for the '21 U.S. Women’s Open was $5.5M. ProMedica also will be the "official health and well-being partner of the USGA." ProMedica VP/Medical Affairs Greg Kasper: “ProMedica is now a national company. It’s not just a northwest Ohio company. They’ve been an amazing community partner. They’ve helped promote so many great things in the community, and the stronger they get, the better that is for the community" (TOLEDO BLADE, 1/7).

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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