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Marketing and Sponsorship

Thunder rookie signs first athlete deal with Crypto Gaming United

By Dominic Massimino

Crypto Gaming United (CGU), a gaming space built on blockchain that allows users to earn cryptocurrency as they play, has announced a partnership with Thunder G Josh Giddey in the company’s first-ever athlete partnership. Alongside CGU, Giddey will help produce new projects in the metaverse, including wearable tech and virtual events. Giddey’s first co-creation with CGU will be a series of Josh Giddey NFT wearables which he will help to design alongside a group of artists. With this partnership, Giddey joins a growing list of NBA players and franchises to take part in the crypto boom, including the Lakers, Wizards and 76ers. Giddey on Sunday became the youngest player in NBA history to record a triple-double. 

SportTechie is now part of Leaders Group. For more coverage of the intersection of sports and technology, go to sporttechie.com.

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