Suns put cap on season ticket sales, create waitlist due to rising demand

Season ticket demand for the Suns has reached levels where the team "must put a cap on how many can be sold and create a waitlist" for the "first time in a decade," according to Brandon Brown of the PHOENIX BUSINESS JOURNAL. Suns' season tickets will be "capped at 12,100," leaving 5,000 other seats available for each game at Footprint Center. Those other tickets will be available for "game-to-game purchases, community groups and programs sponsored by Suns players, partners and Suns Charities." The move to cap tickets will allow the Suns to "increase ticket prices for the rest of the 2021-2022 season based on demand." At the same time, by capping season tickets the Suns "ensure that people who can’t afford the high-priced packages can still go to a game." The success on the court is driving demand, but Suns Senior VP/Ticket Sales & Services Kyle Pottinger said that the team had been "planning on capping season tickets at 12,100 for a while -- since the renovation of its arena." Brown noted there are "less than 180 Suns' season ticket memberships available." They are "all in the upper bowl," with the lower bowl and club level seats "already sold out." The team has "already started a waitlist for club level seats" and will begin a "tiered waitlist for lower and upper bowl seats once the final available memberships have been sold" (, 1/6).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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