Significant renovations coming to Nissan Stadium in Nashville

Budget deficit and pandemic continued to delay major deferred maintenance projects at Nissan Stadium in recent yearsGETTY IMAGES

A new vision for the fan experience at Titans games and concerts at Nissan Stadium is "taking shape," as plans now underway "envision up to $600 million in upgrades at the 23-year-old stadium over three seasons," according to Sandy Mazza of the Nashville TENNESSEAN. Around it, a new neighborhood and entertainment district will "spring up with new transit connections and parks." According to the original 22-year-old lease agreement, metro officials are "obligated to deliver the team a 'first-class' stadium." But a budget deficit and pandemic "continued to delay major deferred maintenance projects" in recent years. Now, an "elaborate deal" is "expected to be finalized in the coming months to finance the new stadium and district without relying on general taxpayer funds." A new lease will "spell out funding streams for more regular ongoing renovations." Metro Sports Authority, the stadium's landlord, could "issue $300 million in bonds to be repaid with local and state taxes from the district." The Titans will "finance another $300 million along with other private investors developing in the district." A roof is "not included in plans," as it would cost an extra $400M. At some point in the next few months, a new lease between the Titans and Metro Sports Authority is "expected to be finalized." District design plans to be released include:

  • An "activated riverfront" with boat docks, waterside dining and canoe launches.
  • A variety of stadium lounge experiences.
  • Technology and infrastructure upgrades throughout the stadium.
  • A concessions overhaul with convenient, tech-savvy vendors and a range of sit-down options.
  • Options to more easily repurpose the stadium for concerts and other events (Nashville TENNESSEAN, 1/7).

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SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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