Kliavkoff hoping to show Pac-12 presidents benefits of more investment in football

Pac-12 presidents and chancellors have declined to devote as many resources as their peers to the building blocks of football successGETTY IMAGES

Pac-12 Commissioner George Kliavkoff hopes to change the conference's state of affairs by "making the case to the university presidents and chancellors that investing in football can provide returns that benefit not only cash-strapped athletic departments but entire campuses," according to Jon Wilner of the San Jose MERCURY NEWS. Looking ahead after a disappointing bowl season, Kliavkoff said, "I don’t think we’ve made a great case for the ROI of football." He added, "I’m not going to take the opportunity to speak to my 12 bosses without talking about it. It’s going to be a constant topic. They are going to get tired of hearing it from me." Kliavkoff's new strategy comes as Pac-12 presidents and chancellors have "declined to devote as many resources as their peers to coaching salaries, recruiting budgets, facilities and other building blocks of football success." In some cases, the presidents have "spoken publicly -- and with pride -- about not participating in the so-called arms race across the Power Five." Kliavkoff, who has been on the job for just six months, "didn’t cite specifics." But he "clearly grasps the connection between football investment and the potential returns across the university spectrum -- financial returns, alumni engagement returns and, yes, educational returns" (San Jose MERCURY NEWS, 1/7).

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