LPGA hones sports betting through IMG Arena deal

The LPGA has made a "significant move in terms of getting serious about sports betting by signing an agreement with IMG Arena," according to Keely Levins of GOLF DIGEST. IMG Arena has both "sports betting data and distribution rights for live streaming of tour events and can deliver new betting options for gamblers." The LPGA said that IMG Arena "will share live LPGA Tour leader boards, course information and stream of LPGA broadcasts with their casino and sportsbook partners, including BetMGM ... and Bet365." Levins noted IMG Arena works with the PGA Tour in delivering a similar product. The addition of more live betting options "aligns with the growth opportunities" expressed by LPGA Commissioner Mollie Marcoux Samaan. Details have yet to be shared about when in '22 this "will be available and the specifics of live betting options" (, 1/6).

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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