Marketing and Sponsorship

Years-long equipment free agent Patrick Reed dons cap with PXG logo

UPDATE: GOLFWEEK's David Dusek reports PXG today officially announced Patrick Reed as one of the company's new endorsers.

If the logo on golfer Patrick Reed's cap during a practice round at the Sentry Tournament of Champions is any indication, "expect to hear of an agreement sometime this week that Reed has signed on with Scottsdale-based PXG," according to E. Michael Johnson of GOLF DIGEST. Reed has been an "equipment free agent" for several years, so the move "would mark the second significant long-time free agent going back to an endorsement deal as Brooks Koepka signed with Cleveland/Srixon in November." Reed also has used equipment from non-mainstream companies such as "wedges from Artisan Golf and irons from Grindworks (in fact, 'Grindworks' still adorns the right-hand side of his cap)." In recent years, players have realized that the purses they are playing for, along with other endorsement opportunities outside equipment, are "plentiful enough that playing what they feel most comfortable with more than offsets the gains from an equipment deal." Still, signing a player of Reed's "status as a major champion (along with being a free agent) likely means not only a lucrative deal, but one with terms [he] is more than comfortable with" (, 1/5).

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