Marketing and Sponsorship

SBJ Atlas Snapshot: Capital One Arena and the Capitals

By Michael Cupello

Capital One replaced Verizon in '17 as the naming-rights partner of the Capitals, Wizards and WNBA Mystics' arena, and on Twitter today, fans of the Capitals are 6.78 times more likely to follow Capital One than the average NHL fan. After signing that 10-year naming-rights deal worth $10M annually with Monumental Sports & Entertainment, the brand has added more than a dozen in-venue signage assets to its portfolio. The expansion of their partnership continued in '20, when Capital One agreed to become the official helmet sponsor of the team. 

Every week, SBJ Atlas contributes data-driven insights to SBJ across multiple channels, including sponsorship insights, partnership rosters, social media movers and other content to inform your business decisions. To find out more about how SBJ Atlas can help you target partnerships, connect with decision-makers and eliminate research time, sign up for our weekly newsletter.

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