Marketing and Sponsorship

Marketplace Roundup's Niko Vercelletto noted Matteo Berrettini will start '22 with a "new long-term partnership and capsule collection with Hugo Boss," after parting ways with apparel sponsor Lotto. The fashion house is "co-creating pieces with Berrettini" for the collection, set to launch Jan. 17. A percentage of sales will go to Berrettini's "soon-to-be launched charity which focuses on helping underprivileged children in Italy." Berrettini struck a multiyear deal with Hugo Boss as a "global brand ambassador." He will appear in "spring and summer campaigns" (, 1/4).

JOINING THE CLUB:'s Brentley Romine noted Callaway Golf has signed Yuka Saso to a "multi-year equipment deal." The reigning U.S. Women’s Open champ will "debut her new bag of Callaway woods, irons, wedges, ball and an Odyssey putter" at this month’s LPGA Hilton Grand Vacations Tournament of Champions. Callaway also inked Abraham Ancer, who "joins a stable of Tour pros" that includes Phil Mickelson, Jon Rahm and Xander Schauffele. Ancer will "play Callaway woods and wedges and wear a Callaway hat" (, 1/4).

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

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